Emergency Management Institute Watching the background. This lesson presents information on how to effectively communicate with the media and the whole community. D. has become ever more complex as the challenge of delivering messages has evolved. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. For more information on AP style, go tohttp://www.apstylebook.com. Please review the IS FAQ's for more information. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Establishing relationships with news media representatives by being accessible and prepared. Write out the full term on first usage, as appropriate. Emergency Management Institute What will you change in future campaigns? A. Admissions Fax: (301) 447-1658, Independent Study Program Each time this test is loaded, you will receive a unique set of questions and answers. (Incorrect), John enjoys boating, swimming, and fishing. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Identify how messages should be conveyed. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). More than 70% of the illnesses, hospitalizations and deaths are guys. PIOs need to have a complete understanding of the community's demographics in order to: A. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Resident/Non-Resident, Trainer Program, etc. Check with them to see if the location selected for a media area will allow them to accomplish this connection. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. When an emergency happens, ICS is implemented. It is important to prepare each person to ensure your message is consistent. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. The good news is that preventing heat related illness is easy to do if you just use common sense. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. A well-executed interview will likely not A. advance leaderships goals. Selects the right tools for the messages. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Next you need to identifyhowyou will communicate. D. is only useful on television infomercials. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Responds to the media while respecting restrictions on the release of sensitive information. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. B. cause the intended audience to act on requests in the message. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. For more information on the Public Information Officer training program, contact [email protected]. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. This feature can facilitate abuse of the system. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Refer to the list below. endstream endobj startxref Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Describe how to develop and execute a public awareness campaign. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. It can be taken alone or before Basic Public Information Officer Training (G290). The test questions are scrambled to protect the integrity of the exam. %%EOF As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Email can be used to get people: In order for email to work, you need to have a good email distribution list. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. the feedback has been, you know, we appreciate this. Social media have changed how quickly information about a disaster is available. Proactivity occurs during A. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Communicating factual information with the public is the most important job function of a PIO. B. report to the Finance/Admin Section Chief when arriving at an incident. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. The Governor declared the emergency following a similar declaration by Liberty County. Switchboard: (301) 447-1000 Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Is the conduit for information to internal and external stakeholders. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. (What will motivate them?). A good overview of ICS is provided in the independent study . User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Chris Mrela wrote a dynamite report on this a couple of years ago. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. A tornado strikes in the Midwest. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). The National Incident Management System (NIMS) is:A. Traditional media (print, radio, television). What actions and resources are being used to achieve the objectives? Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. The press saw it. Demonstrating an understanding of media needs and operations. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Coordinate information being distributed to ensure consistency with other agencies messages. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Tools to enhance the flow of public information are housed. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Increase community preparedness is not specific. The media will want to get as close as possible to get pictures/audio/interviews. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. List the skills needed to be an effective PIO. A goal that makes you stretch is good. This includes: More information on learning about the whole community is presented in Lesson 4. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Preparing quality written products including news releases. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Spelling- and grammar-checking tools (printed and computer software). Practice talking in 5-second to 8-second sound bites. The subject is the. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. A Federal structure designed for large-scale, multijurisdictional incidents B. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Television is the main source of news for Americans. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. C. request additional assistance through the National Public Information Support Network. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. 4. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. B. What are people in your community concerned about? Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Serves as a press secretary for the Agency Executive or Senior Official during the incident. What do you want people to know or do after hearing your message? Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media If you use an acronym, make sure your audience understands it. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< 1928 0 obj <> endobj Serves in an ICS role 2. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Determine information to be communicated to the public. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. A micro-blog is a type of blog where the message is shorter. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Its community preparedness. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. 50% C. 25% D. 5%, 9. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. (Unit 4), Apply public information techniques to a 5% scenario. (For example: The suspicious package was the size of a laptop computer. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Communicates with internal and external stakeholders. How or what can your community learn from these events? ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Were people prepared for previous incidents? We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). A media pool: Note: Media pools can cause disagreements among the media. Emergency Manager jobs 33,535 open jobs Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. 20. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. if you do not have a sid, Test questions are scrambled to protect test integrity. Grab the attention of your readers so that they will continue reading. Is there any restriction on the information to be released? All of the above, 23. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. A directory of your organizations Internet presence. The Incident Commander B. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . With passive voice, the subject is thereceiverof the action. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Test the message on a safe audience B. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. The best approach is to meet with school officials early to determine when your program best fits their schedule. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. .. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. 18. Once again, we see a fire threatening our citizens and their homes. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Identify the purpose of what you are writing and start with the main message. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . . The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Final Exam for: IS-29.a: Public Information Officer. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. This process includes: Your goal statement expresses what you hope to achieve through your campaign. When preparing written products, it is important that your message is understood. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Its not complicated; its very easy for them, which makes for better reporting. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) It also helps identify the target audience for a particular public awareness campaign.
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