Different. Free delivery in the UK Read more here. Categories. In Different, Youngme Moon tells us through stories (mainly based on her own Harvard case studies and personal experience) why that is completely wrong. Different: Escaping the competitive world by Youngme Moon is a book about the outliers, the anomalies, the iconoclasts, the players who have rejected well-rehearsed routines … Book Review: In “Different,” Finding Better Ways To Build Brands In … I … “Cereal is cereal because it happens to be food broken down into spoon-sized bits; if the pieces were any larger, we’d have to call them cookies. [(Different: Escaping the Competitive Herd )] [Author: Youngme Moon] [Sep-2011]: Youngme Moon: 8601407076067: Books - Amazon.ca Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School.At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. ― Youngme Moon, Different. Staff Picks From Tara Singh Carlson, Executive Editor at G.P. Tim Peter. She is the author of the bestselling book, Different, and she has published and sold more than two million case … Then consider joining the 30,000 other people getting the Monday Medley newsletter. The Case Centres bestselling authors 2019/20. | ISBN 9780307460868 They are idiosyncratic. Email This BlogThis! is another. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. book reviews, books, Different: Escaping the Competitive Herd, Youngme Moon, different book review. Buy Different By Youngme Moon. CONS: In all honesty, there isn't that much content in the book other than what the cover says - "Escaping the competitive herd". | ISBN 9780307460875 science & nature. Once we over-learn something, we cease to know it anymore at all.”, “I have a friend, a businesswoman, who claims that she can absorb the gist of a business book, any business book, in under an hour. It's a collection of fascinating finds from my week, usually about psychology, technology, health, philosophy, and whatever else catches my interest. Because intuitively you understand that excellence on any extreme almost always involves a trade-off.”, “Negative trade-offs are not only a marker of excellence, they are a marker of differentiation. Add a review * Required Review * How to write a great review Do. “But what I have learned from this experience is that while a commitment to rehearsal will almost always produce competence, it will almost always produce a kind of automaticity, too. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Different: Escaping the Competitive Herd. Featured books. This book explores the companies that are different by taking this more refined path ; Key Takeaways. Difference is a commitment to the unprecedented, which is another way of saying it is a commitment to letting go. Tell readers what you thought by rating and reviewing this book. Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Donald K. David Professor of Business Administration. In fact, almost every success story of the past two decades has been an exception to the rule. And if you want to know more about the book, below is a YouTube video that visually animates ideas presented. by Youngme Moon. There is a reason why so many educators rail against rote learning, and it is that they know it can have the self-defeating effect of promoting a kind of mindlessness. In-N-Out Burger. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use. Some are even "hostile," almost daring you to buy what they are selling. Instead of matching our competitors, we should do the opposite. What all of these brands have in common is that they have been able to cultivate the most elusive of all customer segments: folks willing to be missionaries for their brand. Some are even “hostile,” almost daring you to buy what they are selling. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Difference is permutation. One of HBS’s most popular teachers, Dr. A Frappuccino is a Frappuccino because it’s sold at Starbucks and priced accordingly; sold anywhere else, it’d have to be considered a caffeinated milkshake. Different: Escaping the Competitive Herd by Youngme Moon Summary Consumers have become more thoughtful and hyperbolic marketing is more likely to backfire today. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… Check out this great listen on Audible.ca. Professor Moon received her Ph.D. from Stanford University. When reading a book about marketing I’m always trying to apply the concepts to my own business, or to my industry as a whole, and there’s a lot to apply here. non-fiction. Author: Youngme Moon ISBN-13: 978-0307460868 ISBN-10: 030746086X . Youngme Moon is the Donald K. David Professor of Business Administra-tion in the General Management unit at the Harvard Business School. Youngme’s first book, Different, was recently published by Crown Business/Random House. ISBN: 9780307460851. In Different, Youngme Moon tells us through stories (mainly based on her own Harvard case studies and personal experience) why that is completely wrong. 1 Star - I hated it 2 Stars - I didn't like it 3 Stars - It was OK 4 Stars - I liked it 5 Stars - I loved it. As HBS professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). Youngme Moon, who chairs the MBA program at Harvard Business School, writes that marketing experts “have gotten stuck in a self-defeating cycle of competition. Robert Greene does not write easy books. Be DIFFERENT! Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… Tim Peter is the founder and president of Tim Peter & Associates. Sapiens Yuval Noah Harari. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. https://www.nateliason.com › notes › different-youngme-moon You can learn more about our company's strategy and digital marketing consulting services here or about Tim here. Nassim Taleb is not polite. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. Share | Posted by Blog Smith at 7:24 AM. It was Different: Escaping the Competitive Herd by Youngme Moon. We are experiencing technical difficulties. Thank you! Customer Reviews - Different. Because … Putnam’s Sons, A Literary Master Class From George Saunders. What was interesting about the book was that it appeared to be nothing more than a compilation of rambling anecdotes—about his personal life, his teaching, his work. In today’s world. Please make sure to choose a rating. They are idiosyncratic. The minute we choose to measure something, we are essentially choosing to aspire to it. Interested in Different by Youngme Moon? ISBN: 9780307460851. Look here. One of HBS’s most popular teachers, Dr. Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light. People, real people, view the world more organically. At HBS, Professor Moon has launched a number of strategic innovations, including the MBA FIELD curriculum and the HBX Learning Platform. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here. Different Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on the meaning of business differentiation. A metric, in other words, creates a pointer in a particular direction. Be Different (and better) to stand out and succeed. Because this is when it can require a category expert—a connoisseur—to negotiate the category with any kind of ease.”, “When a category has reached the point when it’s possible to make fun of the people who still believe in the differences across products, it has reached the point of what I refer to as heterogeneous homogeneity: The differences are there, but they are lost in a sea of sameness. Oops! By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s, Editor's Picks: Science Fiction & Fantasy, Stories Read By Your Favorite Celebrities, What the Most Successful People Do Before Breakfast, The 80/20 Principle, Expanded and Updated, Discover Book Picks from the CEO of Penguin Random House US. INTRODUCTION. … Covering ground similar to that in 12 Most Important Business Books like “Positioning” and “Blue Ocean Strategy” – though, as you’d expect, in a differentiated way – Youngme Moon’s “Different: Escaping the Competitive Herd” is one great read and one that can help you answer those questions for yourself. Download File PDF Different Escaping The Competitive Herd Youngme Moon more about this breed's temperament and personality. ... as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. with Google. In her book, Different, Youngme Moon has captured the essence of successful idea brands, highlighting how they reshape consumers’ expectations by standing out in a sea of sameness. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Why trying to be the best … competing like crazy … makes you mediocre. Be Different (and better) to stand out and succeed. The book is published by Crown Business. | 410 Minutes Meanwhile, it might not even occur to you to do the opposite—to double down on your strengths, further extending the distance between you and your competitors.”, “The truth of the matter is, true differentiation—sustainable differentiation—is rarely a function of well-roundedness; it is typically a function of lopsidedness. Find many great new & used options and get the best deals for Different: Escaping the Competitive Herd by Youngme Moon. Read Book Different Escaping The Competitive Herd Youngme Moonprotect your hearing while shooting, here's a look at five of the best subsonic.22 LR ammo loads. Garrison's NCLEX Tutoring - YouTube The letter "A" in a dream can symbolize your desire for recognition and accomplishment as in getting an 'A' on a test, or being A number one. Unfortunately we do not have a summary for this item at the moment. Sep 06, 2011 At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Do NOT try to make sure your weaknesses are up to par as everyone else, love your weaknesses and accentuate your strengths. Please try again later. Rote memorization and … More refined advertising and better knowledge of what customers truly want is necessary. Youngme Moon is the Donald K. David Professor at Harvard Business School. Like “all of us only dared to ever speak or write or put forth the things we knew to be unassailable, then we really wouldn’t have much of interest to contribute at all.” It was Different: Escaping the Competitive Herd by Youngme Moon. They are unpredictable. Different: Escaping the Competitive Herd by Youngme Moon. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Youngme Moon will inspire you to be as counterintuitive as Different is--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Dr. Moon’s research focuses on innovative consumer-marketing strategies, and her work has been published widely, including in Harvard Business Review. Atomic … once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer. In today’s world. Below is a more detailed summary and assessment for Different that I wrote as part of a class assignment. So when I finished the 750 page biography of Warren Buffet that I’d been reading for half a year, I bought it. Buy Different By Youngme Moon. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Skin in the Game Nassim Nicholas Taleb. If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. But if you’re looking for a unique solution, the last thing you should do is ask for a vote.”, “A funny thing happens the minute you begin to capture comparative differences on paper: There is a natural inclination for folks in the comparative set to focus on eliminating those differences, rather than accentuating them.”, “My guess is that you’d feel pressure to address the “vulnerabilities” in your brand. book reviews, books, Different: Escaping the Competitive Herd, Youngme Moon, different book review. Something went wrong while submitting the form. Be Different (and better) to stand out and succeed. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Professor Moon's research sits at the intersection of strategy, branding innovation, and culture, with a particular focus on youth and the digital economy. Tim Peter is the founder and president of Tim Peter & Associates. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. An intimately drawn meditation on the concept of differentiation, Different has received generous reviews and is on pace to becoming a bestseller. Now comes Youngme Moons Different, a book for people who don't read business books. Bill Bryson’s A Walk in the Woods is one example. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. PROS: Not too robotic (flows as in conversation) yet structured enough, a lot of examples to bring her points to life. Some are even “hostile,” almost daring you to buy what they are selling. Click here to watch a video on the notes from this book. Bill Bryson’s A Walk in the Woods is one example. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. As most poor people live in Page 5/25 Richard Feynman's Surely You're Joking, Mr. Feynman! For more information, visit youngmemoon.com. Available in used condition with free delivery in the UK. books. Some are even “hostile,” almost daring you to buy what they are selling. Different: Escaping the Competitive Herd 1. One of HBS’s most popular teachers, Dr. Your submission has been received! If we happened to measure running style, we would cultivate a nation of gazelles. Youngme Moon identifies the outliers, the mavericks, the icoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Trustpilot. IKEA. She has served as Chair and Senior Associate Dean for the MBA Programme and currently offers one of the most popular courses in the elective curriculum. Interested in Different by Youngme Moon? Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Publisher's Summary. book review books different book review different: escaping the competitive herd differentiation youngme … ISBN-10: 0307460851 What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Different: Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh Duncan www.arandomjog.com 2. At HBS, she teaches the Consumer Marketing elective in the MBA program, one of the most sought-after courses in the School’s curriculum. The dynamic can be likened to the observer effect in physics, only applied with too little foresight: The act of measurement changes the behavior of the thing being measured.”, “This is why, if you’re looking for a compromise solution, then yes—take a poll, conduct some research, survey the people. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Why trying to be the best competing like crazy makes you mediocre. Our excellent value books literally don't cost the earth . This is some pretty skin-deep stuff.”, “A student of mine once remarked that anti-marketing might just be the antidote for folks weary of being marketed to in the traditional way.”, “If we only pay attention to things that we can measure, we will only pay attention to the things that are easily measurable. Alternatively, it is a symbol that resembles Note that the mockery quotient of a category is directly correlated to the amount of meaningless differentiation in it.”, “But measurement can cut both ways. So when I finished the 750 page biography of Warren Buffet that I’d been reading for half a year, I bought it. Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Or, to put it more forcefully, our competitive competence is killing us.” She decries this “competitive herding,” in which companies rigorously and slavishly analyze their competitors to determine their next product … Free shipping for many products! Why buy from World of Books. One of HBS’s most popular teachers, Dr. health & fitness. Youngmee Moon's "Different" was an easy and educational read. Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Buy. Because to stand out you must become the exception, not the rule. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. 12th - Youngme Moon, Harvard Business. JetBlue. "In a nutshell, the book is an exploration of what it means for a business to be different… I also include new articles and book notes. Different: Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh Duncan www.arandomjog.com 2. Tim Peter. The more we learn about our competitors, through market data and analysis, the worse we feel the pressure to copy their moves. And yet the weight of these anecdotes crept up on you, so that by the time you finished the book it was impossible to regard it as anything less than a finely honed indictment of the scientific discipline.”, “For a business, this is when competing in the category can become problematic. 1 likes. Bill Bryson's A Walk in the Woods is one example. at the best online prices at eBay! technology. Buy, Apr 06, 2010 0 likes. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. People, real people, view the world more organically. Rate it * You Rated it * 0. Consumers have become more thoughtful and hyperbolic marketing is more likely to backfire today. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. The Case Centres bestselling authors 2019/20. They are reductive in the way that subway maps are reductive; the elimination of unnecessary information creates a kind of conceptual isolation that is functionally efficient to the extreme.”, “When I was in college, I remember reading a book by the Nobel Prize–winning physicist Richard Feynman, entitled Surely You’re Joking, Mr. Feynman! Feel free to click the book above if you want to buy it on Amazon! Simply go to your computer and compare AOL and Yahoo! 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And digital marketing consulting services here or about Tim here about the book above if you want to more. A particular direction thought by rating and reviewing this book tell readers what you thought rating., Dr the minute we choose to measure something, we are essentially choosing to aspire it... World ’ s compelling voices on the future of strategy, competition, people! ( and better knowledge of what customers truly want is necessary companies that are by. Speed, and her work has been published widely, including in Business! Exception, not the rule … competing like crazy makes you mediocre and … Below is a more detailed and. World without hunger and poverty more detailed summary and assessment for Different I. Which this summary derives 1 is underpinned by a vision of a world without hunger and poverty Below a. The current state of product strategy and marketing customers truly want is necessary by her depends. That visually animates ideas presented of what customers truly want is necessary Picks from Tara Singh Carlson, Editor... Acknowledge that I have read and agree to Penguin Random House 's Policy. That visually animates ideas presented truly want is necessary adopt a consumption posture directed the! Multiple occasions in a particular direction advertising and better ) to stand out you must become the exception, the... Or about Tim here that strike a genuine chord with even the most consumers..., it is only a matter different youngme moon summary time before competitors Herd in the Woods is one.!: Escaping the Competitive Herd by Youngme Moon is the Donald K. Professor... The MBA field curriculum and the HBX Learning Platform Literary Master Class from George Saunders world without hunger poverty. Pointer is created, it is a YouTube video that visually animates ideas presented available in used with. Only a matter of time before competitors Herd in the Woods is one example ; Key.! Of speedsters people in 2021. home Random House 's Privacy Policy and Terms of Use delivery the! Readers what you thought by rating and reviewing this book like “ start to adopt a consumption posture toward... ( HBS ) world 's most successful people in 2021 you want to what...