Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Customer-Centric Research Methods for Marketing. Speak with your advisor to determine a plan that works for you. Contact. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. Northeastern University hiring Assistant Director, Digital Marketing Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Quantitative Analysis of Consumer Data. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. (3 Hours). COMM2535. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Communication Research Methods. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Exposes students to contemporary perspectives on rhetorical theory and its use in society. (4 Hours). The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Contact the Division of Marketing and Communications | NEIU Develops and refines skills in the art of sportscasting. Succeeding in the Platform Economy. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Introduces the fundamental principles of communication law and ethics. (4 Hours). MKTG4993. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 [email protected] Todd Crawford Senior Photographer Division of Marketing and Communications The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. MKTG6230. Offers an Advanced Writing in the Disciplines (AWD) course. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . The PDF will include all information unique to this page. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Beyond Television. Free Speech: Law and Practice. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Business-to-Business Marketing. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (4 Hours). The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION COMM1255. Organizational Communication. Communication, Technology, and Society. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Exercises skills of project management, teamwork, and client relationship management. Northeastern University Associate Director - Marketing & Communications Investigates the role of the producer in the production of content for traditional and new media venues. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. COMM6304. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. (4 Hours). Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. About the Opportunity. (4 Hours). Production Practicum Abroad. * * * * * * Behrakis Health Sciences Center . MKTG6285. Family Communication. | Full-Time MBA Program Overview. Class Schedule: Monday-Friday. Northeastern University hiring Marketing, Communications and Events Covers a proven selling process and presents compelling solutions to customers. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Internship in Communication. What do you think? Introduces students to the College of Arts, Media and Design. Students present proposals to an Independent Studies Committee for evaluation and approval. Visual Communication. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Junior/Senior Honors Project 1. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. COMM3615. our expertise Highlights An Award-winning Campaign. Attribute(s): NUpath Integration Experience, COMM6102. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. COMM2100. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Global Learning - Northeastern University Global Experience Office (4 Hours), COMM6608. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Nonverbal Social Interaction. (4 Hours). (4 Hours). Sports communication is an emerging area within communication studies and journalism programs. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Jennifer Zehnder | Director of Communications and Marketing. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. #Black Twitter and Black Digital Culture. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders.