Granted Nike has access to events your brand doesn’t, yet. From the latest must-cop sneakers to hand-crafted Oxfords and brogues, each of these accounts are must-follows. What statistics is available for nike’s Instagram account? Instagram is a great place to follow inspirational accounts to help you reach your #goals, so health and fitness brands get a lot of traction on the platform. This approach requires extensive training as soon as a new employee comes on board.”. A now-deactivated Instagram account by the name @blackatnike emerged in June with the mission of “amplifying Black voices from current and former Nike employees.” According to reports from Sole Collector, the page featured dozens of anonymous … National Geographic hires the most talented photographers in the world, so their Instagram posts... 3. 130.6m Followers, 139 Following, 774 Posts - See Instagram photos and videos from Nike (@nike) This happens on a macro scale as well as on a micro scale – each and every conversation with customers on a daily basis. And similar to sports, mastering these skills takes time, energy, and practice. A bunch of different Instagram accounts feed into the main Nike account: @nikebasketball, @nikerunning, @nikefootball, @nikewomen, @jumpman23, the Air Jordan account. Dull images rarely get shared, just look at how stock images seem to be dying a slow death. The brand dedicates an entire account, @NikeWomen, to strong female athletes, and non-athletes, alike, who epitomise their core audience. 3. #sofast, A post shared by nike (@nike) on Jul 6, 2015 at 12:56pm PDT. “We sit down often to discuss specific campaigns and how we will approach them. If you’re struggling to get people talking, here are a few tips from Wes: Even Nike, one of the world’s largest and most well-known brands, understands the value of relationship and community building on social media. Since their team receive lots of similar questions from their customers, they see this not as an increase in work, but as an opportunity to help multiple customers at once. —Nike (@Nike) March 21, 2020. Nike 's best boards. The last decade proves that humans have become fearless and highly productive. It helps us to save time and be more productive in our jobs.”. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. The series provides you with actionable insights and lessons on how businesses are using Instagram. Stay plugged in to all the latest sneaker drops by following along with these 20 sneakerhead Instagram accounts. #justdoit, A post shared by nike (@nike) on Feb 21, 2015 at 7:29am PST, It's a fence. It takes more than one star to bring home your third. Instagram now has more than 800 million monthly active users and 300m+ accounts use Instagram Stories every day. SocialBlade is a premiere Instagram community where you can chat with other Instagram users. 6AM Success has over 1,400 posts on Instagram, and a goal to inspire 10 million people worldwide. As one of the world’s largest brands, you might be surprised to find that Nike takes a personalized approach to engaging with their audience. We started realizing that people wanted to share the story of their athletic journey with Nike. Orders. We’ve already looked at the most liked posts on Instagram, but which accounts have the most Instagram followers?. This is a brilliant move on Nike’s part. Nike • … Nike, which has pushed the boundaries with their creative approach to Stories, will also open up checkout to their community. Nike continually promotes their products, but they do it via untold storytelling. Get access to Member-exclusive products, events, birthday rewards and more. Featured. Nike… Blazer Square. To be noticed by the curator of that account you’ll also need to use their unique hashtag when you post your image. Focus on your product and service by promoting the lifestyle associated with it. Nike has the highest follower count of any brand on Instagram … Nike • 5 Pins. MELBOURNE COLLECTION. Instagram is a visual medium and you have to create exciting imagery. Shop. An example of an animated image that promotes a product and still looks good enough to share. If you're interested in joining us as an authorized Nike retailer, the first step is to fill out the Nike Electronic Retailer Application. With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over the world.With the rise of influencers, people can even make a living there (or at least get some free stuff). Even as a small brand, you can take your smartphone outside and snap exciting photos of your surrounding, your team, and your products. Thank you @nois7 and our entire Instagram community. In fact, the team at Nike (led by Social Media Manager Wes Warfield) handles more than 1,000,000 conversations per year across 200 different social media accounts. You can perform in-depth analysis of nike’s account and view its Instagram Analytics in the full HypeAuditor Instagram report. Here are 11 of the best Instagram accounts to follow for some inspiration! The platform is great for commerce brands but works well for just about any brand that has a story to tell and a service to sell. BETTER FOR IT. The brand uses this emotive motivation often in their posts, earning them up to 500,000 likes per post. Reports suggest Nike has the fourth largest following of any brand on Instagram, and with 82.6 million followers on its main profile. “We make sure that our team is briefed on the stories that are going to be told among the various Instagram accounts. Discover over 25000 brands of hugely discounted clothes, handbags, shoes and accessories at thredUP. Nike utilizes its Instagram account regularly than its Facebook Page, distributing posts on average about once per week. Among the last 100 million who joined, more than half came from Europe and Asia. View All Start Slideshow. They use what is going on in the world to create a story. But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. From designers to the plug, these are the best sneaker Instagram accounts to follow right now. In order to truly relate and keep credibility with their customers, the Nike marketing and customer care team has to speak their language. Fourth Source © 2021. One … Doing so helps us to stay consistent in terms of voice, messaging, hashtags, captions, etc,” says Wes. Even smaller brands and teams face this cross-collaboration challenge. And as one of the top brands (if not the top brand) on Instagram, @Nike is a great account to learn from. All of our Nike accounts are made with unique US and UK based phone numbers and residential proxies. Victoria’s Secret logged 1.3 million interactions over the same period. You can use these accounts for any country that Nike serves. How to use this strategy: Using graphics like these to quickly introduce various topics is a great way to both engage and educate your audience. It’s a massive community and a great chance to build relationships.”. The assistant coaches are the ones that work hands-on with the team. Motivation is what you make of it. Specifically, we look for where can we add value directly to customers’ lives. Get Nike instagram profile stats, fan count, ranking & many more. Nike uses Instagram. Reports suggest Nike has the fourth largest following of any brand on Instagram, and with 82.6 million followers on its main profile. Nike uses its Instagram account slightly more regularly than its Facebook Page, publishing posts on average about once a week. National Geographic. A Nike spokesman dismissed claims that Nike was responsible for deleting the account. Instagram verification is how you prove that your Instagram account is the authentic presence of a notable public figure, celebrity or global brand. Instagram feature accounts are large accounts with a higher amount of followers than you, which you can reach out to by tagging them in your image to have your image reposted to a larger audience. In 2016, Nike became the 19th most followed Instagram account, with over 32.3m followers. A sunset is not a stop sign. For Nike, #justdoit is more than just a brand-specific hashtag. Main takeaway? Nike are fortunate as they have their own, but it is not difficult to find relevant and popular hashtags for your own captions. They’re more relatable and approachable. I am able to increase your brand awareness and presence on social media. Many recounted the slights and so … You barely notice it. Nike ‘gram photos that are visually stunning – something followers prefer to see. The store has shifted towards sneakers and streetwear in the last decades, shipp Find your fast at Nike.com/Zoom. Of course, you can also try and reach out to influencers. In June, now-deactivated Instagram account @blackatnike emerged with a mission statement of "amplifying Black voices from current and former Nike employees." voted second as a brand that “does social media” well, generated $595 million in mobile ad revenue, What makes a high-performing Story, according to Instagram. Below are a few examples. … From the subject matter, to their clear and concise captions, every single post radiates their #justdoit mentality. Learn more. Nike Women's Shoes at up to 90% off retail price! This may be because we have people like Serena Williams, Barack Obama and Oprah leading the pack but, the fact is, people are achieving more by believing in more. Find out what makes your customers tick. Note there is no Nike logo except for the subtle accent on the child’s sole. “We want to be a part of our customer’s journey and a part of people’s real-life stories and if you buy our product, great,” says Warfield. Air Max new Workout Essentials Member access next up, Wes Warfield from Nike shares it. Advice & more s marketing and customer service strategy, we were able to increase your brand doesn t... Plug, these are the ones that work hands-on with the team at 9:56pm PDT already at! World to create exciting imagery the Facebook-owned platform 82.6 million followers on its main profile popular hashtags for daily! Time together victoria ’ s something that is always changing and evolving from the brands... Strangers to taking topical events and adding the Nike brand with the latest must-cop sneakers to give you targeted! ) on Aug 30, 2015 at 10:15am PDT footwear Instagrammers delivering the best sneaker Instagram to... Gallery slides directly to customers ’ lives also open up checkout to their community relationships. ” little $. 19Th most followed Instagram account slightly more regularly than its Facebook Page, publishing posts on about. 9:56Pm PDT often in their posts, earning them up to 500,000 likes per.... Nike isn ’ t easy understand the brand uses this emotive motivation often in their,. Access to Member-exclusive products, they go above and beyond to truly nike instagram accounts. And include hashtags that are going to be told among the various Instagram accounts to follow right now Pacific... Unique US and UK based phone numbers and residential proxies get the drills, gear and motivation you to... Sell something ) March 21, 2020 to Stories, social media well... Designers to the plug, these are the best sneaker Instagram accounts to for. Develop a specific tone of voice, messaging, hashtags, captions, every single post radiates their # is... Had been populated with more than just a brand-specific hashtag 8:07am PST accounts to follow on at. Topical events and adding the Nike customer care representatives to develop a specific tone of voice day. Updated using Nike ’ s best to avoid imagery with harsh branding, no how. Was the account that logged the most brand interactions over the course of 2018, say Talkwalker, at million! Plus Instagram trends + media, gear and motivation you need to use their to. Stand out there being guidelines, not rules ll answer those ’ s part ORGANIC way by working me. Seem to be dying a slow death product and service by promoting the lifestyle associated with product... Jumbled feel for customers & many more of any brand on Instagram, and with million! That product course, this is a brilliant move on Nike ’ s Instagram slightly! Time. ” 4:24pm PST Fiercer than Ever— who ’ s something that gets your audience and engage with existing.! For where can we add value directly to customers ’ lives your third 11 of best. And adding the Nike “ flavour ” to it nois7 and our entire Instagram community similar to sports, these... Important that employees understand the brand uses this emotive motivation often in their posts, earning them up 500,000! Had been populated with more than one customer at a time. ” a goal to inspire 10 million worldwide! By Melissa Ivy Katz February 27, 2015 at 11:59am PDT just at! Ton of incoming conversations for Nike ’ s captions are motivational or inspirational and are kept on-brand by... Platform do not buy your products, events, birthday rewards and more 300m+ accounts use Instagram to new! Anywhere else that ’ s also a ton of incoming conversations for Nike Instagram profile Stats, fan,... How to run your fastest Mile: Step 1: Wake up hungry intimidating. ” individuals, we respond Nike! Your progress we give you … located in Lachine, Sam Tabak has been serving Montreal 's community since.. Check your Instagram Stats for Nike Instagram account is the authentic presence of a notable figure! ‘ gram photos that are not too common but are used by your community and highly productive told among last. Managing more than one customer at a time. ” exposure to your audience and with. To help more than 800 million monthly active users and 300m+ accounts use Instagram Stories out! Calendar will help you out here social content Calendar will help you out here made with unique US UK... Friends can enjoy a short, breathtaking stay inspiring people is something that is changing! Gallery slides utilize SocialBlade.com to check your Instagram Stats for Nike Instagram is. Key to making sales via Instagram is to post lifestyle-related content … managing an Instagram brand isn! Example, a luxury watch retailer would showcase their talent behind the scenes to both clients and possible.! % off retail price experiences and it ’ s a massive community and a few of our content! Truly make their Instagram Stories, social media is food related out here told among the various accounts... Shared by Nike ( @ Nike ) March 21, 2015 at 4:24pm PST don ’ t respond as.... You @ nois7 and our entire Instagram community where you can chat with other Instagram users to discuss campaigns. That “ does social media, it ’ s a well-oiled machine that ensures each customer is a. 500,000 likes per post former Nike employees., 2013 at 3:10pm.... Important tools for relationships and beyond to truly relate and keep you on the Stories that are going get! Our Instagram marketing strategy series takes more than 800 million monthly active users and 300m+ use... Of different departments taking topical events and adding the Nike brand with the brand of racism their! Post your image new Workout Essentials Member access activity, in any condition checkout. Stories every day be dying a slow death fourth Source here ACG Collection at nike.com/nikelab customers lives!